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What is Online Reputation Management?

With online customer reviews, come the risks of getting bad reviews. A bad review can hurt business.

But bad online reviews do happen, even to the best businesses. Once your business is listed in online business review sites like Yelp, Kudzu and CitySearch, customers are encouraged to rate the business with an online review.

Monitor your online reviews so you can convert negative reviews to positive ones. Our Online Reputation Management service offers a three prong approach to deal with bad reviews.

• First, we help you develop a protocol to deal with unsatisfied customers - before they leave.
  
• Second, we develop negotiation methods for reviewers that leave negative reviews.
• Third, we help you encourage satisfied customers to leave positive reviews to offset any problem reviews. Good reviews will effectively bury a bad review by pushing it down on the page.  Good reviews also let readers know that most of your customers have a good experience.
  

Often positive management response can change a negative experience for a customer into a positive experience by resolving the problem either before or after the customer leaves your business. Make sure your business has these processes in place.

Happy customers will grow your business, but unhappy ones can spread the news even faster. Reputation Management protocols are imperative for high profile businesses that rely on customer goodwill for continued survival.