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Keywords Local Search Affects SEO
Steps To Optimize Your Website

The simple answer is that SEO stands for Search Engine Optimization. Search Engine Optimization simply means your website is easy for Google to index, categorize, and placed in order with your competitors based on factors contained on your website. One sure way to increase sales is to be on the first page of Google searches. SEO is how to be #1 on Google for searches.

Google has a very complicated and super-secret formula called an algorithm for determining the search engine placement. Some elements are relatively simple to determine, but they often change the formula without notice, if they feel that companies are being unethical in their listings. According to Google, a website should be relevant, honest, and real. Think Dudley Do-Right and you have the idea. Since being high on the Google placement for your keywords is looked at by the public as being an endorsement by Google (even though it is not) – Google is vigilant about making sure that websites are what they claim to be. If you have a legitimate business with a legitimate website, this is no problem. You just have to show that the website and your business are legitimate. So… how is that accomplished?